Saturday, 27 October 2007

¿y por qué no "Louisville" o "Covington"?


This was a box of chocolates I saw in a supermarket in Pucón. I'm familiar with the term "foreign branding", but I don't really understand the connection between Lexington and fine chocolates.

1 comment:

Anonymous said...

I looked it up, and there's a Lexington Chocolatier in Atlanta, so that could be where those are from. I'm not sure if the Lexington name has anything to do with Kentucky, though.